What do I do? - Industry-based research to identify organisations and leads within those organisations to initiate value-driven conversations. These conversations look to establish how the ServiceNow platform contributes to their digital transformation agenda. Why do I do it? - I love to strategise and problem-solve. I have a passion for getting to the heart of the problems and plotting the most effective route out of them. The ServiceNow platform offers multiple routes out of various problems using efficiency and productivity driven growth as the bedrock for continuous innovation in the future. I also thrive on human interaction, identifying the real drivers and motivations behind a person's decision-making. My role offers a perfect blend of these various elements.